Chapter 914: 913 Brand Ambassador

Net-Jet. Mercedes-Benz. Ritz-Carlton. JPMorgan Chase.

Including Godiva and Barilla.

Every brand is a surprise, some big, some small; from every aspect, they seem distant from football and running back; yet they all set their sights on Li Wei and showed enough sincerity, eagerly waving their checks, hoping to win Li Wei’s favor.

However, these surprises are not entirely unexpected.

After all, Donald has been managing and promoting, through media reports, public opinion guidance, social network management, and more, he has been meticulously selecting partnership brands and steadily building Li Wei’s brand image ever since his time signing with NCAA.

Now, it’s the season for harvest.

On the surface, it seems surprising, but behind it all, there’s a thread of logic.

These brands chose this timing to enter the NFL and selected Li Wei as the entry point, and it’s all for a reason.

Donald believes that the historical moment of the regular season MVP played an important role, justifying his efforts in stirring a social media frenzy worldwide.

In other words, everything is under control.

Except for one exception that not even Donald anticipated; things briefly deviated from the track–

A good thing.

“Louis Vuitton (LV)?” Li Wei was stunned.

Donald nodded gently; this was a true surprise, “They want to sign a global endorsement contract with you.”

Li Wei blinked his eyes, “Why?”

For once, Donald’s eyes showed a hint of a smile, “Because you’re Li Wei.”

Li Wei burst into laughter, “Yes, indeed, I just checked my driver’s license, the name’s correct, but…”

Taking a deep breath, Li Wei looked at Donald.

“What I mean is, why does Louis Vuitton want to venture into the sports field? Not just football, I can’t understand their collaboration with any professional athlete.”

“Of course, professional athletes aren’t lacking in fashion sense, but the point is, our daily lives are all about sportswear; whether in competition or training, it’s all training gear. No one dresses up for training and then dresses up again after training.”

“Oh, sorry, please forgive me, maybe during the Super Bowl, when every appearance is in the spotlight, but that’s only once a year, right?”

“Even LeBron James wouldn’t dress up every day going to the court, right? Or does he?”

LeBron James: ??? Li Wei, I did nothing to offend you!

Donald heard the sarcasm in Li Wei’s words but didn’t react, “He wouldn’t. But David Beckham would.”

Li Wei, “Oh, him.”

Beckham: ??? Hey, what’s with that tone?

Li Wei, “But the point is, even Beckham didn’t have a fashion brand signing him as an endorser while he was still a professional athlete, right?”

“So, what are they expecting?”

“I wear Louis Vuitton clothes every day, carry a Louis Vuitton suitcase, and go to the training field with a bunch of gold chains?”

As soon as he said that, he imagined the scenario, and Li Wei couldn’t hold back. He burst into laughter.

Laughter thundered out.

“Hahaha, that would be quite a spectacle. I’m really looking forward to Coach Reed’s expression when he sees that, just like when Sir Ferguson saw Beckham making a glittering entrance surrounded by paparazzi.”

Beckham: Hey!

“That would be quite a show, not a fashion show, but I don’t know what kind of show, but certainly spectacular, haha.”

Li Wei was having a blast on his own.

Donald had a serious face, “Li Wei…” but after calling out, even he couldn’t help but smile.

No matter what, Donald had to admit Louis Vuitton’s olive branch was… very unexpected and very shocking.

In fact, among professional athletes, there are indeed many whose fashion sense is highly recognized, but as Li Wei pointed out, they all wear training uniforms and game uniforms daily, not to mention football players have to wear gear, so fashion brands never sought professional athletes as endorsers.

Of course, there are exceptions–

In 2007, Armani invited the Beckham couple to endorse their underwear series, sparking a global hot topic.

In 2012, in the later stages of Beckham’s career, H&M once invited him to be an underwear designer and endorser, as well as part of a casual series.

There are many specific cases, but from here, it’s clear that fashion brands themselves realize that inviting professional athletes to endorse clothing is a very foolish move.

Underwear, luggage, jewelry, etc., these are fine, even understandable; but if it’s clothing, there’s truly no need to waste the effort, it’s better to choose special occasions like award ceremonies, the Super Bowl, charity dinners, etc., and sponsor a suit individually.

That’s why Donald was especially shocked–

It’s not just unexpected.

When Donald saw Louis Vuitton’s endorsement proposal, the first thought that came to mind for this seasoned sports agent was also bewilderment.

“Mistaken?”

If not, Louis Vuitton hopes Li Wei endorses a luggage series or underwear/perfume series; despite the surprise, it’s not impossible.

After expressing curiosity in a conversation, Donald was utterly stunned:

Louis Vuitton invited Li Wei to be their brand ambassador.

What does that mean?

Simply put, it includes all products under the brand, including luggage, perfume, underwear, and also clothing, as a global image ambassador.

A complete surprise.

So, hearing Li Wei’s teasing remarks now, even Donald couldn’t control it, his eyes revealed a helpless smile.

Only after the laughter subsided did Donald speak, “So, you don’t like it?”

Li Wei was stunned.

Donald continued, “What I mean is, if you don’t like it, we can refuse. The initiative is in your hands.”

After a brief impact and shock, Li Wei thought seriously, then gradually became excited.

“No, why would we refuse? That’s Louis Vuitton, I can already imagine the league’s shocked faces, who could have thought a running back would don a sharp suit?”

“Besides, if Louis Vuitton wants me for endorsement, why would I push away the check offered on a plate? Donald, I’m not that noble.”

A little teasing brought back a smile on Donald’s face, but he knew Li Wei’s words weren’t finished, “But?”

Li Wei nodded gently and followed Donald’s lead, “No buts. No twists. I’m just curious, what did they say?”

“I assume they should have a proposal explaining why they chose me as an endorser and some preliminary ideas for their advertisements.”

“That’s what I’m interested in; likewise, that’s also what convinced you, right?”

“Out of so many choices, so many invitations, you specifically chose Louis Vuitton; I believe there’s a reason behind it, either they offered enough money or had a good plan, there’s always a reason, and that’s what I want to know.”

Donald nodded, not hiding his admiration, this is what he likes most about Li Wei:

Candid, sincere, and smart enough to remain calm in the face of opportunities and temptations.

Clearly, Louis Vuitton saw this trait in Li Wei as well.

“Your charisma,” Donald said.