Chapter 358: Chapter 282: What Are You Barking For? Chapter 358: Chapter 282: What Are You Barking For? In the University City area of Hang City, it could be said that there are countless milk tea shops.

Which university’s entrance doesn’t have several milk tea shops?

Herein, there would be those nationwide big brands, as well as some self-created unknown brands.

Some would be priced a little over ten yuan, while others might only cost a few yuan per cup.

The students from Technology University had long gotten used to these prices, so much so that when they saw Youu Tea’s price list, they were touched by Cheng Zhu’s sincerity.

He could’ve just snatched the market, but he also gave me a cup of milk tea!

I’m really, crying to death!

Even Cheng Zhu’s Computer Science Class 2 classmates were stunned in their dorms.

Zhou Kang from dorm 310 had recently started dating a girl from the same class.

Considering there were only a few girls in Computer Science Class 2, and though she was just an ordinary girl, Zhou Kang felt proud for quite a while after winning her over and boasted insanely in the dorm.

But, Brother Zhu, you’re making this hard for me!

As a campus celebrity, Cheng Zhu indeed had plenty of followers in his class.

Campus heartthrob, do you think I’m joking with you?

Zhou Kang’s gut told him his girlfriend would surely want to check out Brother Zhu’s new shop.

But those prices…

“Alright, alright! A wallet assassin, right?” Zhou Kang thought to himself.

You know, back in ’14, an all-nighter at an internet cafe didn’t cost much at all.

Two cups of milk tea for sixty or seventy yuan?

Not including the fare!

That’s enough for a movie date.

Brother Zhu, Brother Zhu, it’s not that I can’t afford it, it’s just that it doesn’t feel like good value for money!

In Zhou Kang’s view, taking a girl to a milk tea shop definitely wasn’t as good as watching a movie on a date or dining out off-campus!

In dorm 310, the other three dorm mates also felt confused as they looked at Zhou Kang’s computer screen.

The dorm head suggested, “Kangzi, why don’t you treat us!”

“What for, huh?” Zhou Kang was dumbfounded.

He could understand why everyone wanted to go and have a drink.

They were all classmates, and Brother Zhu was such a sensational freshman, so of course some were curious and wanted to check out the reality.

But why on earth should I foot the bill?

“We’re your think tank, aren’t we?” the dorm head was clearly not pleased.

“You managed to get a girlfriend, and wasn’t it largely thanks to us! Speak up, huh?” He even patted his chest as he spoke.

The flirtations during college could be like this sometimes.

You think it’s just the two of you facing off?

No no no, it’s more likely the battle of two dorms!

You’ve got three think tanks behind you, and who knows, maybe she’s got three on her side too.

After chatting for a while, one might even get the feeling–I think we eight are a little entangled!

“Didn’t I say I’d treat you guys to Red Bull next time we go online?” Zhou Kang was in a panic.

“I don’t want Red Bull, I just want Youu Tea! Zhou Kang brother, I want Youu Tea, I just want Youu Tea!” Some roommates started to tease.

“Get lost!”

Coincidentally, as soon as Cheng Zhu’s post was released in Technology University’s forum, it sparked heated discussions across the campus.

Most interestingly, this kid was quite considerate.

Star City has two main gates, one eastern and one western.

Although Cheng Zhu’s shop was located at the main gate, he worried that people might get confused between the two, so he specifically noted: the gate with Starbucks.

Many people wouldn’t think twice about this.

With the massive amount of information people absorb every day, and everyone being just students, they probably wouldn’t bother to ponder whether his shop location was a good choice or not. What’s it to me?

But some people are different.

Take our elegant weirdo, Pei Yan, for instance.

Recently, the business at the doll machine shop has been stabilizing, continuing a steady decline.

Pei Yan and Xu Shao have been running various promotions, offering discounts to customers, and finding ways to advertise, just to slow down the pace of the decline.

“I wonder if Xu Shao will be able to finalize the financing in Shanghai,” Pei Yan thought to himself.

He hadn’t been in the best of spirits these few days.

The doll machine shop was renting a store owned by Shen Qingning, and he had hoped to use it as an opportunity to get closer to her, but Shen Qingning was as indifferent as ever, paying him no mind at all.

He made excuses like paying the electricity bill to strike up a conversation, only for Shen Qingning to hand him a business card of a friend.

It turned out that all the utility bills for her rented properties were collected by that person, and he should talk to them in the future.

As for the possibility of asking her out for a meal, that was even more out of the question.

The goddess’s aura of aloofness was overwhelming.

Come on, you don’t really think that renting her shop space makes you closer to her, do you?

Cheng Zhu indeed managed to accomplish this feat with his own move, but unfortunately, you are not him.

And just now, Pei Yan saw a post in the student union’s group that had been shared.

Technology University’s student union took a special interest in Cheng Zhu.

However, many were displeased with him, feeling that this freshman acted too high-profile and showed no respect for the student union officers–he didn’t take them seriously at all!

This was outright disregard for Technology University!

At this moment, student union vice-president Pei Yan opened the post to look, and was first shocked by Youu Tea’s decoration.

“It looks to be around a hundred square meters, right? Opening such a big place?”

“And the decoration doesn’t look cheap either.”

“He really went all out for this milk tea shop. I bet even if you combined the costs of all the off-campus milk tea shops, their total wouldn’t come close to his.”

If it were anyone else doing this, Pei Yan would have already started to mock them in his mind.

Serious? With such a small business like a milk tea shop, daring to invest so much?

Let’s say I price a cup of milk tea at ten-something yuan for you, how many cups would you need to sell to break even?

But, because it was Cheng Zhu, with such an impressive “battle record,” he couldn’t help but be a bit hesitant.

Until he scrolled down and saw Youu Tea’s price list, as well as its location across from Starbucks.

The elegantly-minded elegant weirdo almost burst into laughter–it was hard to keep a straight face!

He saw that the student union’s group was also hotly discussing these two issues.

“Damn, a cup of milk tea for thirty-something, is he crazy for money?”

“Killing me, and it’s right across from Starbucks. Why wouldn’t I just buy Starbucks, I could even show off on social media!”

“Even if I were taking a girl on a date, I’d definitely choose to sit in Starbucks and chat for a while.”

Seeing these discussions, a satisfied smile appeared on Pei Yan’s face.

—-Comforting.

He now felt as if he had a steaming cup of Starbucks coffee in the cold winter days, warm and soothing!

Star Daddy, take him down!

He typed in the student union’s group chat: “Underclassman Cheng Zhu is young after all, perhaps a bit swollen with a few successes and it seems this time the store’s positioning isn’t very clear.”

With the vice-president making remarks, a bunch of people followed suit.

“He’s got carried away! This guy must be delusional!”

“Carried away +1!”

“Carried away +10086!”

…

…

At night, Cheng Zhu had decided to stay at home.

He had taken Little Youzi to Star City for lunch at noon, and then dropped her off at Yunlai Restaurant.

Cheng Zhu had stayed busy with his other affairs all afternoon.

Now, after washing up, he opened the forum to check out the post.

“Wow! They can talk up so many floors?” He was a bit surprised.

But hey, as he casually scrolled down, he saw a multitude of three-word replies–can’t afford it.

But Cheng Zhu didn’t care.

Specifically, high-end trendy milk tea was always aimed at a clear target audience.

This kind of store’s target audience is directly opposite to the current regular milk tea shop’s target audience.

“Nowadays, milk tea is still in its 2.0 era, where affordable milk teas are popular.”

“Of course, compared to the earlier 1.0 era of milk tea, when cups were two to three yuan, the price has increased several times.”

“Right now, there’s intense infighting among affordable milk tea shops, with price wars and multiple promotions.”

“Joining the fray would be suicidal, right?”

“So, what’s needed is to open up a new market, to skew from the target audience.”

“A significant price difference is one way.”

“You fight over your market, while I open up my brand new one.”

“Then, I will… have no rivals, dominating alone!”

“Seizing this opportunity in the next few years will lead to a period of rapid growth!”

“This is why high-end trendy milk tea shops have had it easy in recent years.”

“People in the capital market are sharp. Are the top venture capital firms staffed by idiots? Would they invest billions into idiotic projects?”

“Just like when Hey Tea got its first financing of over a hundred million, what were all its stores collectively worth?”

“But that’s the value of market potential!”

Cheng Zhu was very clear that there are some people in this world who, no matter how much you promote and market, will never come to buy your 30-yuan milk tea.

But who said business is about taking money from everyone? Who thinks like that?

What we’re selling is not exactly a necessity…

His positioning of the product was always crystal clear.

“There are so many people in this world, and if you can make money from a portion of them, it’s enough to set you financially free.”

In the next few years, he was hell-bent on making money off the petty-bourgeoisie, off the simps, off the wealthy, off the vain, off the comparative, off the trend followers…

In fact, this was the market trend in recent years; it was easy to make money in high-end business.

Luxury goods sold better year after year, with prices rising annually, yet buyers only increased.

But everyone knows that not only rich people buy luxury goods, right? Is it really just the rich who are buying?

Not at all.

“What I’m doing is simply going with the flow of the era.”

“When consumption downgrades in a few years, and everyone stops buying down jackets and suddenly starts wearing military coats, it becomes: It’s not that I can’t afford a down jacket, a military coat just offers better value for money.”

“Even Hey Tea had to announce in ’22 that it would no longer sell milk tea above 29 yuan.”

“That’s also a trend of the times.”

“I just want to be at the forefront of the trend.”

Cheng Zhu closed the post on the forum, thinking that these commenters might well end up slapping their own faces.

Now they say they won’t buy, can’t afford, or that they’d be an idiot to buy.

Just you wait until you’re queueing to buy your girl a cup of milk tea!

What the hell are you barking about now!

Why are high-end milk tea shops able to easily earn the money of simps and clowns?

First off, because it’s expensive, it’s hot.

Buying a girl ordinary milk tea seems common and thoughtless. But a thirty-something cup that’s all the rage online, that’s thoughtful! It provides material for your social media!

Then there’s the queue.

Damn, that’s touching. For love, I queued an hour, surely the goddess will be moved to death by me?

What’s real sincerity? This is sincerity!

An hour in line, just so you can sip on a Sweet trendy milk tea and break into a smile.

This is love!

Cheng Zhu had already planned it out. Later on, he’d just sit in the shop and then…

—-Cash in hand amidst the milk tea aroma, amidst a chorus of simps.

“I’m just making you pay a bit more tuition in your career as a simp, during the hardship of your pursuit of love, just earning that little bit of money.”

If I, Cheng Zhu, were never born, the way of the simp would be eternally like a long night!

—-Bring it!

…..

(ps: Sending out the second update, seeking monthly tickets, nearing 4th place on the monthly ticket board!)