Chapter 393: Chapter 314: He Doesn’t Have The Qualification

Beside the trash bin outside Star City, Wang Zhenggang watched as Cheng Zhu casually tossed a snuffed-out cigarette butt into the bin.

The embers he had forcefully extinguished seemed to symbolize the traditional milk tea industry he spoke of.

In Wang Zhenggang’s mind, super franchisees like President Guo were people that Cheng Zhu really should befriend.

Yet from the young man’s mouth, he could truly sense his indifference toward President Guo.

How could someone who regarded the entire traditional milk tea industry as an adversary care about a mere brand’s super franchisee?

Wang Zhenggang now somewhat understood the phrase on the big screen: to build China’s new beverage force.

Yes, the rise of a new force is inherently in opposition to the old guard!

Thinking about it, this young man must have had such a plan in mind when he was positioning his products, right?

Gangzi carefully recalled President Guo’s words, “It seems President Guo meant the same thing–Youu Tea will be crushed by the old forces if it cannot rapidly develop in a short period of time!”

“The lines between friends and foes are indeed very clear.”

However, Zhou Guodong did not articulate this, he merely said Cheng Zhu needed his kind of assistance and support, even… nourishment?

But Cheng Zhu had brought these words to the surface.

Would you say his statement was arrogant?

Definitely arrogant.

But would you say it was correct?

Again, definitely correct.

Now it’s the era of Milk Tea 2.0. Didn’t these milk tea brands using real milk start as enemies of the traditional Milk Tea 1.0 era?

They wiped out the Milk Tea 1.0 era shops, hence why we entered the 2.0 era.

For some reason, after this mental summarization, Gangzi felt pretty excited.

The young man standing opposite him was going to face off against the major traditional milk tea brands.

So, Comrade Zhou Guodong, do you really think that in this battle, with you as a super franchisee, you can play a decisive role?

You’re not even a general who can lead troops into battle!

Cheng Zhu looked at Wang Zhenggang and in the end only said one thing, “Mr. Wang, please relay to him not to harbor any ill intentions with me; opening up for franchise will only lead to my quicker demise.”

After speaking, he waved goodbye to Wang Zhenggang and returned to his store.

Gangzi watched his retreating figure, still somewhat puzzled, “What, what does he mean?”

“Isn’t Zhou Guodong sincerely wanting to join the franchise?”

He picked up his phone and called his fellow townsman.

After he relayed Cheng Zhu’s words “opening up for franchise will only lead to my quicker demise,” Zhou Guodong on the other end of the line fell into a brief silence.

This silence led Wang Zhenggang to understand, “Cheng Zhu was right!”

But with Gangzi’s mentality as a grassroots franchisee, he still couldn’t grasp the intricacies.

And he understood even less why the young man could see so clearly through Zhou Guodong, an old hand in the milk tea industry, and his ill intentions.

Inside the Youu Tea store, Cheng Zhu took out Zhou Guodong’s business card and casually tossed it into the trash bin.

He didn’t do it in front of Gangzi because he had come with goodwill, so Cheng Zhu gave him face.

“What’s this crap, even having someone send a business card over, telling me to call him if there’s anything?”

“What kind of level are you on to strike such a pose?” Cheng Zhu thought.

“But it’s true, those who work as super franchisees do have sharp eyes and a good grasp on market trends; some of their ideas are also correct.”

“It’s just that Youu Tea is destined not to be franchised initially, but will only operate directly.”

“If we went for franchising, with more complex raw materials and a lot of fresh fruit involved, just the quality control problems alone would be hard to solve.”

“This requires a complete supply chain, as well as strong suppliers and partners behind the scenes.”

If your brand can’t maintain consistency in quality control, then what the hell are you even doing?

If the taste in Hang City is different from that in Beijing, are you telling me you’re from the same brand?

“I open up for franchising, how much money can I make from franchise fees?”

“The money acquired in the early stage would be insufficient to accomplish what I need to do.”

“My stores are not like those in the Milk Tea 2.0 era, which only require the same milk, the same tapioca pearls, the same pudding, etc., to ensure quality consistency.”

“The gap between our raw materials and theirs is too large.”

This is also why Cheng Zhu scoffed at the figure of a few tens of millions.

High-end milk tea is a big project, and the money burned is counted in hundreds of millions.

You, this minor President Guo, can only pass as a ‘president’ in front of people like Gangzi; you have no qualifications to work with me.

In fact, Cheng Zhu was quite clear that Zhou Guodong also knew that if Youu Tea opened up for franchising at this stage, it would definitely be a dead end.

But he didn’t care.

Being a super franchisee was all about making a quick buck.

When CoCo milk tea was hot, he did CoCo; when Yididian was hot, he did Yididian.

What does it matter if the quality control is not the same?

With Youu Tea currently having such high online popularity and momentum, making money for a few months would be enough.

As for the future of your brand, that’s none of my damn business.

Once I’ve made enough, I’ll exit early, taking the money to work on the next milk tea brand.

Cheng Zhu didn’t take such “threats” from President Guo to heart.

Other milk tea brands would definitely try to imitate Youu Tea too, yet these old milk tea brands, even if they tried to do so, it wouldn’t be an overnight process.

The reason is simple–they have too many stores!

This is their advantage but also their shackles in the early stages!