Chapter 327: Chapter 251 Memory of a Thousand Years
 

“Senior, please see that this wine of mine is no ordinary quality,” Jiang Cheng countered. “According to others, it is on par with ‘Mei under the Moon.’ ‘Mei under the Moon’ sells for a hundred high-grade Spirit Stones, which is equivalent to one million low-grade Spirit Stones. Yet, you are only offering eight thousand low-grade Spirit Stones; isn’t that too low?”

Jiang Cheng argued rationally and justifiably.

Zhang Wu cracked a smile, also speaking confidently, “Young friend, your wine is indeed not bad. However, wine is not like a Magical Treasure or a Talisman, where the effects can be directly felt. I have heard a bit about ‘Mei under the Moon;’ that’s Master Ban Que’s specialty and somewhat famous within the sect. Your wine, though abundant in Spiritual Energy, is really just that. The eight thousand low-grade Spirit Stones I offered reflect its value in replenishing Spiritual Energy.”

Jiang Cheng understood—Zhang Wu’s point was, setting aside the taste of the wine, it was only worth eight thousand low-grade Spirit Stones based solely on its effectiveness in restoring Spiritual Power.

‘Mei under the Moon’ is expensive because it’s well-known. Many senior cultivators are willing to spend a lot to taste it.

But your wine lacks fame; if nobody recognizes it, even Tongbao Pavilion isn’t going to pay for it.

Seeing Jiang Cheng fall silent, Zhang Wu smiled again and said, “How about this? Your wine does indeed taste good, so we at Tongbao Pavilion are willing to pay an extra two thousand, giving you ten thousand low-grade Spirit Stones per pot.”

For Jiang Cheng, ten thousand low-grade Spirit Stones per pot was still a loss, just less of a loss.

Jiang Cheng pondered for a moment, deciding to first see if there were other ways to sell the wine.

He had already waited three months because of brewing the wine and didn’t mind another day or two.

Furthermore, Zhang Wu’s words had given Jiang Cheng much to think about.

The vast difference in price between ‘Mei under the Moon’ and the Elixir Wine wasn’t due to the quality of the wine, but because of the different target customers.

‘Mei under the Moon’ probably had a stable clientele within the Tongtian Sect who could accept spending a hundred high-grade Spirit Stones for it, which is why it could sell for that price.

However, Elixir Wine was different. Not to mention the taste, ordinary people hadn’t even heard of it.

Under such circumstances, it was impossible for Elixir Wine to be compared with ‘Mei under the Moon.’

If Elixir Wine were to sell at the same high price as ‘Mei under the Moon,’ its reputation would need to be established.

The best way to establish a product’s reputation is to have someone endorse it.

But in the Cultivation World, there were no mass media outlets. Even if someone could endorse it, the reach would be very limited. More importantly, Jiang Cheng likely couldn’t afford the endorsement fee.

If Elixir Wine could sell for a million low-grade Spirit Stones on its own, the endorsement fee would be an incredibly large sum. Jiang Cheng might have a decent family fortune, but it would surely not be enough.

If he had that kind of disposable income, he might as well have bought up all the stock of Recovery Pills initially, rather than bother brewing and selling wine.

So, was there any way he could get an endorser for free?

Jiang Cheng fell into deep thought.

The endorser he needed should at least have some influence in the cultivation world’s wine circles within the Tongtian Sect.

It surely wouldn’t do to find someone who, like him, didn’t appreciate wine, to endorse Elixir Wine, would it?

Struggling because of his low influence within the sect, Jiang Cheng couldn’t think of a suitable endorser until, one day as usual during his meditation, a female cultivator suddenly returned to North Forest Peak.

“Oh! You’ve managed to reach Foundation Establishment on your own?”

Yun Shu looked at Jiang Cheng in surprise.

She had told Jiang Cheng before to reach Foundation Establishment quickly so she could help him snatch some Foundation Establishment Pills.

At the time, she saw he was only at the seventh level of Qi training, some distance from Foundation Establishment, so she casually went out to have some fun. She didn’t expect to come back and find Jiang Cheng had already completed Foundation Establishment!

Without her needing to do anything, and even saving her the bother of fighting for Foundation Establishment Pills!

In essence, her disciple had matured to the Foundation Establishment Stage on his own without any trouble!

The foxtail grass really hadn’t lied!

Yun Shu thought excitedly.

This Jiang Cheng was such an easy charge, even the weedy and neglected buildings of their Immortal Sect had been cleaned spotlessly by him.

Not bad, not bad at all.

“Cough, since you have reached Foundation Establishment, I won’t disturb your cultivation rhythm. Come find me when you’re close to reaching Core Formation. I’ll be in seclusion in the back mountain, so don’t bother me unless it’s important,” Yun Shu said with affected wisdom, intent on being a hands-off master as she made her leave.

Jiang Cheng watched his unreliable yet beautiful master, pondering internally.

If he remembered correctly, Master Ban Que had mentioned before that Yun Shu had some fame in the Immortal Sect’s wine circles.

Perhaps it was inaccurate to say so because she was quite famous in almost any circle.

Moreover, with Yun Shu’s unique status, she could easily contact many higher-ups of Immortal Sects that ordinary disciples couldn’t reach.

Good image, outstanding appearance, high reputation, knowledge of wine, wide connections, and most importantly, she didn’t charge an endorsement fee.

The more Jiang Cheng looked at Yun Shu, the more he felt she was the perfect endorser for Elixir Wine.

“Master, wait!” Jiang Cheng called out to Yun Shu.

Yun Shu was inwardly startled, thinking that Jiang Cheng couldn’t possibly be asking her about cultivation knowledge, could he?

She had long forgotten everything about the Foundation Establishment Stage! And even for the other stages, she hadn’t retained much. But the main point was, if she couldn’t answer properly, wouldn’t all her dignity as a master be lost?

Yun Shu conceded to herself that she was a bit lazy, but laziness didn’t mean she had no pride.

That much could be observed from her exquisite attire.

Even when she was out of money, she would sell her Magical Treasures but never her clothes!

Although she was inwardly panicking, Yun Shu maintained a “wise and aloof” composure as she inquired, “What do you need?”